This THINK BEFORE YOU INK! campaign endorses Anderson Lithograph reducing its environmental footprint using issues confronted with facts in a visually compelling, somewhat lighthearted way. It’s like Far Side wit meets National Geographic.
PMS color swatches are used as mosaic pieces to represent natural elements in the world. In print, PMS stickers are applied to pages. On the web, pop up windows, banner ads, skyscraper web ads and micro-site, the visuals can be 3D animation.